Decision decision. Would you keep your coupons, up to three, absolutely free for Kellogg’s products – or donate to someone who needs you more?
The question raised by Kellogg’s new gift-slash-charitable drive, announced yesterday in honor of National Food Grain Day. It offers up to $ 15 in free-item coupons that you can keep or donate
The company’s new Breakfast for All campaign is the latest in a long-running partnership with No Kid Hungry, dedicated to alleviating childhood hunger in the United States. From now until June 10, members of the Kellogg Family Rewards Loyalty Program who upload a receipt for the purchase of Kellogg’s Serial, Pop Tarts, Nutri-Grain or Egg products will be presented with a choice – select a coupon that offers Kelgg products with a 5 discount. , Or donate নো 5 to No Kid Hungry.
The coupon will be mailed to you, and you can deposit up to three in each account, for a total of $ 15 worth of coupons or donations.
The campaign puts a new spin on charitable giving. Many companies partner with charities and ask their clients to help others in need. But what if customers need it themselves? They may not have the financial means to help others, and they may want to do more than just be a passive recipient of someone else’s generosity.
“Breakfast for all is another way for our company to tackle food insecurity,” said Stephanie Slingerland, senior director of Kellogg’s Philanthropy and Global Impact, in a statement. “We’re giving consumers the opportunity to keep a breakfast coupon for themselves during this campaign, because we know that families sometimes need help putting food on their own table.”
This effort can be seen as a clever way to get new members to sign up for the Kellogg Family Award, or to get unsuccessful members to rejoin the program. A decade after its debut, KFR relaunched earlier this year. Instead of buying products and collecting points that can be redeemed for coupons and a variety of other prizes, the new program lets you earn “tokens” by engaging in a variety of activities, such as taking a survey or quiz. Earn five tokens a month, and you can choose from a few available prizes.
Not just coupons. You could redeem KFR points for high-value printable coupons, or you can visit the site at any time to browse a gallery of printable coupons for Kellogg’s products. But the new KFR coupons have been removed, leaving frustrated members who like to “roll” their offers – using Kellogg’s coupons to buy discounted Kellogg’s products, which will help them earn more Kellogg’s coupons to buy Kellogg’s products at a higher discount.
As part of this special campaign, the coupons represent the first time coupons have become part of the new Kellogg Family Rewards. And the available coupons are much higher in price and easier to earn কোন no point-collecting required, because all you have to do is buy a participating product and you’ll get a coupon for a free additional product worth up to 5. And you can do this up to three times during the campaign.
Or, of course, you can choose to donate any or all of the prizes to No Kid Hungry. It is up to you to decide if you need those coupons more than the hungry kids in the country.
Kellogg said it would guarantee a minimum grant of $ 250,000, enough to supply up to 2.5 million meals. The generosity of its customers can help to increase that total. Diana Howe, senior vice president of Share Our Strength, the organization behind the No Kid Hungry Campaign, said, “Every child needs three healthy foods a day to stay healthy and strong, yet millions of people are missing out on those foods.” “We are grateful to our friends at Kellogg’s Company No Kid Hungry for their long-term support, to help ensure that children have access to these important foods.”
So needy kids will get the healthy food they need, cost-conscious consumers will get the coupons of their choice, and many more people to check out Kellogg’s new Kellogg Family Rewards. So breakfast for everyone can be a win-win for everyone.
Photo source: Kellogg